{"id":17,"date":"2026-04-20T23:10:06","date_gmt":"2026-04-21T04:10:06","guid":{"rendered":"https:\/\/www.internetmarketingexperience.net\/sj\/?page_id=17"},"modified":"2026-06-08T01:41:04","modified_gmt":"2026-06-08T06:41:04","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.internetmarketingexperience.net\/sj\/about-us\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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Meet Our Team<\/h2>\t\t\t\t<\/div>\n\t\t
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Peter Rockwell<\/h3>

Owner<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Dan<\/h3>

Engineer<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Shane<\/h3>

Engineering & Sales<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Tom<\/h3>

Engineering & Sales<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Chuck<\/h3>

Project Manager (Union 669)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Mike<\/h3>

Project Manager (Union 281)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Trevor<\/h3>

Design & Engineering<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Ashlie<\/h3>

Design & Engineering<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Stephanie<\/h3>

Design & Engineering<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Paul<\/h3>

Purchaser<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Erik<\/h3>

Inspector<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Kerri<\/h3>

Accounting<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Nicole<\/h3>

Accounting & Inspections<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Courtney<\/h3>

Accounting<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Jeff<\/h3>

Fabrication<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Jake<\/h3>

Fabrication<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Company History\n\n<\/h2>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tThe original SJ Carlson building\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tThe original SJ Carlson building\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t1993: Paul Rockwell and the team\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\t1993: Paul Rockwell and the team\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tThe present day SJ Carlson facility\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tThe present day SJ Carlson facility\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tThe present day SJ Carlson facility\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tThe present day SJ Carlson facility\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u200b\"To be successful, you have to have your heart in your business, and your business in your heart.\"\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u2013 Sr. Thomas Watson\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The original SJ Carlson plumbing shop located on Charles Street in Rockford during the 1940s. <\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A painting of Roland Carlson in the 1960s, a 2nd generation immigrant from Sweden.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Paul Rockwell's last day in his old office at Nelson Carlson in 1993.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The first crew of SJ Carlson Fire Protection in 1993.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The original SJ Carlson plumbing shop located on Charles Street in Rockford during the 1940s.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A painting of Roland Carlson in the 1960s, a 2nd generation immigrant from Sweden.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Paul Rockwell's last day in his old office at Nelson Carlson in 1993.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The first crew of SJ Carlson Fire Protection in 1993.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A Letter From President Peter Rockwell<\/p>

We are a family business, that for the past 25 years has serviced Northern Illinois and Southern Wisconsin\u2019s Fire Sprinkler needs. We strive for our customers to be given the most accurate quotes, in the shortest amount of time. Our accredited team of engineers seek to design sprinkler systems with the latest technology, and get plans swiftly approved. The shop is open at 4:30 am and does all its own fabrication and welding. Our union sprinkler fitters are safe and expedient, but most of all, able to answer any of your questions. We have proven results that stem from our experience and resources.<\/p>

I had the privilege of working with my father and founder Paul Rockwell. His philosophy was the same as the two generations before him:<\/p>

\u201cTo do everything with Integrity.\u201d<\/p>

For protecting lives is just as important as our legacy. A legacy that spans over 90 years and is as rich as our future is bright and I am honored to be a part of it.<\/p>

Sincerely<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Peter Rockwell
President<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We are hard at work to meet our clients' fire protection needs, using the most up-to-date techniques and methods available in the field.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Estimates:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Estimates are always free of charge. S.J. Carlson Fire Protection can prepare turnkey proposals for complete automatic sprinkler systems with minimal information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cost Estimates Can Be \nDeveloped by:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tJob Site Survey<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tExisting Plans<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\u200bSpecifications<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Design & Engineering:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    System layouts and designs are created utilizing the latest engineering software available. S.J. Carlson Fire Protection routinely prepares complete working drawings of fire protection systems for approval by Authorities Having Jurisdiction and for prefabrication and material ordering.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Modifications & Upgrades:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Existing fire protection systems sometimes need to be altered to meet new occupancy demands and standards. S.J. Carlson Fire Protection specializes in system modifications and upgrades to adapt any current system to new needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Our Customers Include:\n<\/h2>\t\t\t\t<\/div>\n\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tChurches<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCommercial Facilities<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEducational Institutions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tManufacturing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMotels and Fun Parks<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tResidential<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWarehouses<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Call us today at (815) 636-1993<\/strong> for a free quote.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Meet Our Team Peter Rockwell Owner Dan Engineer Shane Engineering & Sales Tom Engineering & Sales Chuck Project Manager (Union 669) Mike Project Manager (Union 281) Trevor Design & Engineering Ashlie Design & Engineering Stephanie Design & Engineering Paul Purchaser Erik Inspector Kerri Accounting Nicole Accounting & Inspections Courtney Accounting Jeff Fabrication Jake Fabrication Our […]<\/p>\n","protected":false},"author":1,"featured_media":278,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nAbout Us | SJ Carlson Fire Protection<\/title>\n<meta name=\"description\" content=\"We are a family business, that for the past 25 years has serviced Northern Illinois and Southern Wisconsin\u2019s Fire Sprinkler needs. 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